Bring your team a step ahead of the competition and make them live an experience with all their senses.
Our innovative and forward-looking Retail Safaris take you and your team to a whole new level of business experience where you’ll be able to analyze and track the top trends and ideas happening around one of the most leading-edge environments.
The journey take place in Barcelona, the 4th most innovative city in the world and elected by big retail players as the ideal city to showcasing innovation in their sector and a hub for launching new store concepts.
In a fast-moving world, understanding the interaction brand-consumer through the customer eyes is key for maintaining business relevance. Analytics predicts that over the next five years, customer experience will overtake price and product as number one brand differentiation.
You will be guided by retail experts to the latest and most innovative spots and concepts around the city, giving you the insights that will help you understand the strategy behind.
The Retail Safari will start with a session on consumer behavior and trends that will give the right tools to hit the streets and be ready to spot innovative products/services and early ideas. During the route you will be able to see how tradition, innovation, history, luxury and mass market coexist in the most harmonious way.
As an output, you and your the team will be challenged to transform all the information into tangible concepts that you help drive changes in your business.